Tuesday, November 26, 2019

Common antidotes to psychological biases

Psychological biases can be working in any situation. This text is about common antidotes to all of them. Each of them also has some specialized antidotes which I will not go through today. Most people think they are more invulnerable against the tricks of persuasion professionals than average. Most people think they can be rational in any situation. This is not true. When the moments come that you think you are the best way prepared to ward off all manipulations, you have the highest odds to be vulnerable. This applies even to people who know about the ways they are manipulated. It can be the worst position to suffer from persuasion. It is the position that can have the largest possible bad effects on the decisions you make. Confidence in your abilities is the worst foundation for these moments. Be suspicious about your abilities.

Even though I mentioned that confidence is bad for you, you have to first recognize these situations in which you are vulnerable. And this can make you feel you can resist anything. It is better if you do it before you have to deal with them. Avoiding them is the best solution. One of the most common situations, when you cannot avoid the effects of persuasion professionals, is when your willpower is low. This happens when you are tired, stressed, have external influences like other people to lead you the way, etc. One of the best signs of these situations is your overreaction to stimuli, whatever it is.

Bitter pills can work. When you voluntarily expose yourself to less harmful persuasion professionals, you can recognize your vulnerability to them. This makes you less confident about your abilities to resist them. When professionals have deceived you with small things, you can have better odds in avoiding persuasion attempts in bigger things. For example, book salesmen are not as harmful as car salesmen. Analyze your reactions to salesmen, their tricks, and how they deceive you or try to do it. Plan in advance. Do not expose yourself to a situation that can cost too much. You can also see these professionals at work, but with other customers, if you do not trust yourself enough to be a customer. Go to a cafe that has direct access to a shop or two. Have a coffee and watch it. You do not even have to hear what they say and you can still learn. You will learn less, but with smaller problems.

You can also practice your reactions to these situations. If you like to wander in a mall or you have to go and buy something from them, you can use so-called if-then scripts. For example, if a persuasion professional approaches you to sell you something, then tell him your wife takes care of these things in your family. You can also tell him that you have a job interview and you have no time to talk. You can invent more of these scripts yourself. Use your imagination and I am sure you will find something to say.

Some situations are more dangerous than others. If someone creates new expectations and wants to fill them, you have to be smart. For example, a company sells you some sugary and fatty foods and it also sells diets to lose weight, you have to be careful about it. That company wins twice. First, it sells you an unhealthy snack, and then it sells you something that lessens the bad effects of it. The other sign of a hidden agenda is selling something you have not experienced before. Try this new product X and enjoy it. This can be something like a test drive, or a new service, etc. When new things are free, be extra careful.

Frame these situations in different ways if you want to avoid them. Distance yourself from them. Think like you are an outsider. For example, ask yourself what others would do if they were you. Would they say yes or no? Practice their answers. You can also find outsiders about their opinion in advance. Use your critics if you can. Try to be neutral. Think about finding the truth and nothing but the truth. Be aware of your prejudices. Be careful when your response is too strong for the situation. It is the best sign that something is wrong.

This is all for today,

-TT

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